I discovered this great piece of content by Steve Jobs talking about flash back in 2010 and it is really educative on how to choose technologies to invest, as a company. In the last paragraph of the letter we read:
New open standards created in the mobile era, such as HTML5, will win on mobile devices (and PCs too). Perhaps Adobe should focus more on creating great HTML5 tools for the future, and less on criticizing Apple for leaving the past behind.Steve Jobs, April 2010.
You can find the full letter here, courtesy of the Internet Archive, or downloaded it on PDF format, from here.